Should I Use TikTok for My Business?
I think it is safe to say, we have all heard about TikTok. You may be avoiding using it personally, or you may have an account and find yourself in a TikTok hole every so often, when you end up scrolling through video after video, and all of a sudden you have lost all track of time.
But if you are a business owner, you may be wondering whether you should use TikTok for your business and where you start?
Well let’s take a look at it in more detail…
The fundamental principle of TikTok is that it is an entertainment platform. If you are one of the participants who enjoys scrolling through, the likelihood is you have gone on there to WATCH TikTok, you haven’t gone on there to CHECK IT.
If you are approaching TikTok to see whether to include it in your business marketing, you need to always have this in the back of your mind. Your audience will need to be entertained.
This differs from other platforms, where the aim is predominantly on text and images that are used to inform and nurture audiences.
So how can TikTok help your business?
TikTok is the fastest growing social media platform with billions of users, and so the first key takeaway is that there is ample opportunity to meet potential new customers on there.
Secondly, because of its unique format and the introduction of short form video, it is a really effective way to advertise products and services. TikTok shop also makes it super easy for the consumer to buy (similar to amazon) and so it is a surefire way to boost your sales.
So how do I use it?
So obviously the key with TikTok is to create entertaining videos to captivate your audience and build a following. ‘Entertaining’ doesn’t necessarily mean you have to be funny, especially if this isn’t your brand, but your audience needs to enjoy your videos. Before you begin using tiktok, take a while to assess your product or service, and what your audience would find interesting and captivating to see. Then start to experiment with creating videos and see how they resonate with your audience.
Here are some key takeaways when it comes to creating TikTok Content for your business:
- You don’t have to post every day. According to Katey McElroy, TikTok’s strategic Partnership Manager, the top 100 brands with the highest engagement post 4 times per week.
- The key is to optimise the videos – content is key.
- Make sure you jump on trends. Connect your business and content to trending moments in order to become part of the conversation.
- Don’t repost content from other social media channels. TikTok likes content unique to them
- Make sure your videos have a create hook to create anticipation, and a clear close on the video in order to set the intention.
- If you are using TikTok for your business, make sure you are using a business account.
Remember, people don’t check TikTok, they watch TikTok, so this is a great opportunity to have some fun and take your business on a new adventure. I would encourage you to embrace this platform as there are so many opportunities for your business to shine.
If you need any help with introducing TikTok into your business please don’t hesitate to ask. You can book in a Power Hour here